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Friday, December 25, 2009
SEOI dunno, I think this is this simplest, cleanest explanation about the way SEO (Search Engine Optimization) is not worth paying for, much less endorsing:
Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned.
-- Derek Powazek - Spammers, Evildoers, and Opportunists
Make sure to see his follow-up - basically a reply to the comments to the original article (as good as original article): "Seo FAQs."
I agree with him fully: SEO is, to me, building correct sites (not images with text, AIR or Flash etc. [today!] ). Good content; good design. If you can't get those two together (content/design), yeah, you're in deep doo-doo.
SEO - the black magic offered by name only today - just games the system; possible short- or long-term bump. Who can say? Yep, that's part of the problem.
I'm betting on good content/design vs. SEO "magic."