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Micro-Hoo

OK, Microsoft and Yahoo today announced a search/ad deal, which basically targets Google.

OK, this was sorta expected, and the full details have not been announced, but the thing that surprised me was the duration of the deal: 10 years.

Yikes!

In internet time, that's like a gazillion years. Imagine how many Facebook.com-like sites will launch, climb and crash and burn in a decade.

Hell, this is a deal for web search/ads; the market for web search/ads can't be older than that.

Interesting....

Note: First glance at the union; I'm sure I'll revisit at some point. All I know now and have had the time/brainpower to process.

Update 7/30/2009: The more I read about this, this is the beginning of the end for Yahoo. It was perhaps a necessary step, but one that makes the company, to a degree, irrelevant. This is sad, as Yahoo pretty much started search; it is an internet pioneer/former giant. On the other hand, I really don't think Microsoft gained that much in this agreement (other than tripling its search percentage for virtually nothing). I think Google won.