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iYawn

Yes, it is iDay - the day of the iPhone launch.

Do I want one? Yep. (Why wouldn't any even slightly geeky individual not want one?)

Do I need one? Nope.

Will I get one? Nope (at least not now).

Do I think this changes everything about cellphones, as has been the general buzz?

Yep.

The one striking thing I note when I read reviews about this product is that the reviews are not about a cellphone, the reviews are about a mobile device that does A, B & C - oh, and you can use it as a phone, as well.

I do think this is a watershed moment in cell phones and all mobile devices; I'll be interested to see what Apple does next (3G, for example) with this device.

And that's the key - it's not a cellphone.

It's a device. A handheld computer.

Steve Jobs appears to be an overbearing, Type-A asshole controlling freak of a boss, but he seems to have a handle on not only what people want, but - more importantly for sales - on what they should want.

And the innovation - based on existing tech, agreed, but put together in a friendly form - is astounding.

And thanks to the reality-distortion field, Job's attention to detail, some amazing UI and tech engineers, here is a device everyone wants.

Let's see how reality plays out now that XX users have the iPhone and begin banging away on it...